Illinois is the first state in the U.S. to ensure child social media influencers are compensated for their work, according to Sen. David Koehler, of Peoria, who sponsored a bill that was signed into law and will go into effect on July 1, 2024.
influencers are compensated for their work, according to Sen. David Koehler, of Peoria, who sponsored a bill that was signed into law and will go into effect on July 1, 2024.
Besides coordinated dances and funny toddler comments, family vlogs nowadays may share intimate details of their children’s lives — grades, potty training, illnesses, misbehaviors, first periods — for countless strangers to view. Brand deals featuring the internet's darlings can reap tens of thousands of dollars per video, but so far there are minimal regulations for the "sharenthood" industry, which experts say can cause serious harm to children.
The Illinois law will entitle child influencers to a percentage of earnings based on how often they appear on video blogs or online content that generates at least 10 cents per view. To qualify, the content must be created in Illinois, and kids would have to be featured in at least 30% of the content in a 30-day period.
Shreya Nallamothu, the teen who brought her concerns to Koehler and set the legislation in motion, first zeroed in on the issue while scrolling through social media during quarantine three years ago. Lawmakers in Illinois, where Democrats hold a supermajority, passed the bill in May with bipartisan support.
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