Anne Hathaway, Scarlett Johansson, Morgan Freeman and Dave Bautista were among the actors that appeared in commercials making the YouTube leaderboard.
over the past year looked a lot like the content world writ large: With celebrity-driven spots and premium long-form content dominating the field.
YouTube released its annual YouTube Ads Leaderboard on Monday, highlighting the 10 most popular commercial spots to stream on the service in the last year.
“If this work shows us anything, it’s that human connection, and a great idea that captures our collective cultural pulse, matter now more than ever. At Google we talk about making information accessible and useful—can I get the right information, does it matter for me. I believe the same notion applies to powerful brand storytelling on our platforms,” said Eugene Buono, head of creative for U.S. Creative Works at Google.
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