Starbucks is launching a new drink, the cloud macchiato, in a move to double down on cold beverages.
Starbucks is launching a new drink — the Cloud Macchiato — in a move to double down on beverages that keep customers coming back.
Iced espresso and macchiato drinks make up about $1 billion in business for the company, Chief Operating Officer Rosalind Brewer said at the company's investor day in December. The Cloud Macchiato is a new take on an old favorite. The macchiato, an espresso drink with a splash of foam on top, has been on the coffee chain's menu for more than four decades. Starbucks started adding caramel to its macchiatos in 1996. The Cloud Macchiato comes either iced or hot, and it features a cold, airy foam on top, hence the"cloud" name. To achieve a creamy texture and flavor without any cream, the coffee chain adds a mixture that includes egg whites to its cold foam.
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