It's time.
The coffee chain said on Wednesday that its holiday drinks, foods and its signature red and green cups will be back in stores on Thursday. For Starbucks, the seasonal offerings are a way to create buzz, give their fans what they want and boost sales."Customers have really let us know that tradition is important to them," chief operating officer Roz Brewer told CNN Business."Even when we introduce our pumpkin platform, they're already asking about Christmas.
To develop this year's cups, Starbucks' designers drew inspiration from Christmas movies and songs, as well as previous iterations of the signature vessel. Starbucks doesn't want you to order at its newest storePlus, this year Starbucks is making sure that its cafes look festive."You'll see our partners all in red aprons this year," said Brewer, adding that in the past, red aprons have been worn"sort of infrequently.
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