The coffee chain is opening 'Starbucks Pick-Up,' a first-of-its-kind location in the United States that encourages orders from its app. The store, located near New York City's Penn Station, opens Tuesday.
New York Starbucks aims to get bigger by going smaller, with a new store format that's a fraction the size of its normal cafe.
The coffee chain is opening"Starbucks Pick-Up," a first-of-its-kind location in the United States that encourages orders from its app. The store, located near New York City's Penn Station, opens Tuesday. Plans for the store were announced in September.The new location is one answer to what Starbucks envisions as the third place between work and home, according to Kathryn Young, the company's vice president of urban markets.
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