Starbucks is restructuring its points system and Dunkin' is expanding payment options for loyalty members:
Starbucks is restructuring its points system, while Dunkin' is expanding payment options for loyalty members.
Starbucks removed its tiered membership status and is giving members greater flexibility in how they redeem"stars." Starbucks Rewards members no longer have to achieve a certain status in the tiered program to redeem rewards. Previously, members would earn two stars for every $1 spent, which they could accrue to achieve green or gold status and earn rewards based on that.
Dunkin' can see improved engagement and repeat sales by inviting more customers into its revamped rewards program. DD Perks hit 10 million total users in
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