Genius Brands International has struck deal with Stan Lee's POW! Entertainment to acquire the name and post-Marvel IP for the legendary writer, editor and publisher of Marvel Comics.
A joint venture will mine over 100 original creations to create a"Stan Lee Universe" and spin-off movies, TV series and other cross-platform projects.
Terms of the deal were not disclosed, but the agreement between Genius Brands and Stan Lee’s POW! Entertainment will create a joint venture to exploit over 100 original Stan Lee creations to create a "Stan Lee Universe." The Stan Lee IP collection will be built from all characters and IP created by Lee outside of Marvel Entertainment, now owned by Walt Disney.
Andy Heyward, chairman and CEO of Genius Brands, said tapping Lee's unexploited properties represented a major content development deal. "It’s almost impossible to conceive that one mind created all this wealth. The spinoffs alone defy the imagination. From animated television, to toys, apparel, video games, and every conceivable licensed product imaginable, Stan Lee characters populate the screens and retail shelves worldwide.
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