Aside from the live music, the three-day festival offers unique shopping areas, off-roading experiences, horseback riding demonstrations and themed speakeasy bars for fans.
Having a cold beer or cocktail at Stagecoach is not unusual, especially with the intense heat, but a couple of spaces offer an elevated experience and, for the first time, a sober option.. The space included a decorative lounge with a blow-up guitar and a few art pieces displayed throughout.
Another hidden bar included Please Don’t Tell , just outside the Craft Beer Barn. PDT usually has a theme and this year, the bar was transformed into an exact replica of the hidden bar New York namesake. The space invokes a rustic and old-school feel with plenty of taxidermy deer and other animals. Drinks include a Mezcal Mule and Garden Tonic, a gin drink mixed with lemon juice, cucumber, celery and tonic.
The third speakeasy was a Sushi Speakeasy hidden in plain sight . The pop-up was produced by Chef Phillip Frankland Lee’s Sushi by Scratch Restaurants and boasted a 16-course Omakase and Sake pairing. And it costs $375 per person.The Paramount TV show “Yellowstone” had a big presence at Stagecoach, which brought in a replica of the “Yellowstone” Dutton Ranch. The space allowed visitors to relax on wooden furniture and pose by a makeshift chimney with the iconic “Y” emblem in the background.
Throughout the weekend, the activation fans could see celebrities from the show, which included Eric Nelson, LaMonica Garrett, Amanda Jaros and performances by Luke Grimes, Lainey Wilson and Ryan Bingham on the Mane and Palomino stages.Festival fashion at Stagecoach usually consists of American flag attire, denim shorts and overalls, cowboy hats and boots. If you didn’t come prepared, there was plenty to buy on-site.
Another fashion brand, Shein, brought the Shein Saloon activation that included a beauty bar and a drink bar and the space offered free hats, custom bandanas and hosted Cowboy Karaoke withFor some reason, Stagecoach weekend tends to coincide with a massive heatwave every year, so getting a break from the sun is recommended if you plan on sticking around until the headliners. One of the largest tents at the festival is the outer space and disco-themed Toyota Music Den.
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