‘Squid Game’ Had Modest Start in U.S., Nielsen Says

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‘Squid Game’ Had Modest Start in U.S., Nielsen Says
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The opening frame for the Korean flew under the radar, according to streaming rankings for Sept. 13-19; 'Lucifer' grabs the No. 1 spot.

Part of the narrative surrounding Netflix’s breakout Korean series is how it seemingly came from out of left field, and Nielsen’s streaming rankings for its debut week bear that out. The series, which premiered Sept. 17 on the streamer, racked up 206 million minutes of viewing time over its first three days, landing it outside of the top 10 original series for the week.

That will likely change in coming weeks: Netflix series, which most often premiere on Fridays, tend to grow in their second week of release, and as word of mouth and the streamer’s recommendation algorithms brought

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