Square employee helps mom-and-pop Chinatown shops fundraise

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Square employee helps mom-and-pop Chinatown shops fundraise
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With nearly 90% of Manhattan’s Chinatown restaurants closed, a nonprofit is building custom webpages for low-tech Chinese restaurants, allowing them to receive electronic donations. - NBCAsianAmerica

Justin McKibben got the idea for his new nonprofit in mid-March, when service companies like Open Table, Help Main Street, and his employer, Square, launched digital gift card initiatives to support local businesses.

Most mom and pop shops in the city’s nine Chinatowns are run by an older generation of immigrants who speak little English and rarely use the internet to conduct business. Many accept only cash payments and record expenses on paper. The inability to orchestrate online fundraisers is one reason“It took me a while to grasp how few merchants in Chinatown actually use Square,” McKibben, 24, told NBC Asian America. “Everything is passed through word-of-mouth.

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