No matter who wins, sports betting companies could score financial touchdowns.
This year stands to be the biggest one yet for the industry — and that's because it's the first Super Bowl since New York State legalized mobile sports betting. But these betting operators may need to generate big bucks in New York to turn their fortunes around this year. So far in 2022, like the rest of the market most gambling stocks have not been winning propositions.
Big bucks being spent on star-studded TV adsMany of the gaming companies are offering hundreds of dollars of free bets to lure in new users. They're also plowing a lot of money into expensive commercial campaigns during the National Football League playoffs and other live sporting events.DraftKings buys Golden Nugget Online Gaming for nearly $1.6 billionThe celeb spokesperson list is long: Caesars has Halle Berry, J.B.
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