Ed Hassan put the brakes on his ice cream truck business when the COVID-19 pandemic hit. Parents in north Orange County convinced him to return.
“Mister! Me, me, me!” the kids will say, streaming forward with bills and coins, skipping alongside the truck blaring ice cream jingles. Masked and ready, Ed Hassan, the owner of Mr. Frost, tries his best to satisfy all manner of cooped-up people with a sweet tooth.
Now, reopened for more than three weeks as the state lockdown has eased, Hassan covers north Orange County in his truck, delivering a chilly, sugary rush.In Irvine, the 23-year-old said families tend to “look at my truck and see how clean my truck is. That’s super important to them.” “I felt very grateful,” he said. “Everyone is home, but they don’t want me at home. It’s surprising — I thought they would.”By late April, Hassan said his voicemail had filled up completely with families pushing him to “come back.” Because California law allowed food businesses to operate as long as there’s no seating, he could have stayed open — but he intended “to be safe to protect customers and myself.
Tucked inside his truck, he’s lucky he hasn’t had to remind too many ice cream fans to socially distance. “I can tell the adults have already had that talk with the children,” he said. “They’re trained.”To reassure parents, everything he sells is prepackaged. He doesn’t offer soft-serve ice cream. Another precaution is focusing on his driving — trying to be “four times more careful than you usually are, with kids running around the area.
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