E-commerce company Zalora is anticipating record-breaking business this Singles Day amid economic reopening and increased tech adoption across the region.
Singles Day, which takes place on Nov. 11, is an online shopping event similar to Black Friday and Cyber Monday. It originated in China and is especially popular across Asia.
The fashion retailer said it expects pandemic-winning categories, such as athleisure, beauty and kids, to continue to do well this year. Athleisure refers to a type of clothing that combines athletic gear with leisure wear. "The good news is that we're starting to see finally, a return in demand for women's apparel and occasion wear, and we expect a spike to happen especially for holiday-related gearing up," Soni said.
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