On Monday, SoundCloud emailed its users about an impending cap on uploads. By Thursday, it had reversed course
, which rapidly amassed a large user-base and consistently launches songs onto the charts and into multi-million major-label contracts.
Soundcloud’s Monday email seemed like another step down the same path, a move that was focused on the bottom line at the expense of the reckless artistry that once made the platform so exciting. “[Streaming] companies don’t get in the game to be libraries, they get in the game to be profitable,” says Nick Catchdubs, a DJ-producer and co-founder of the Fool’s Gold label. “They try to serve two masters, but at the end of the day, being profitable is gonna win out.
“I want some random creative kid to be able to just post a record and blow my mind,” Catchdubs adds. “It would be a bummer if something hinders that. But SoundCloud is paying the server bill.” But communities on Reddit, Discord, and Twitter were angered by SoundCloud’s decision on Monday — regardless of server bills.
“If this new implementation goes through on December 9th, then Soundcloud will become a shell of what it used to be; users will leave for other platforms in droves and everyone will be worse for it,” anOther streaming platforms moved quickly to capitalize on what they saw as SoundCloud’s mistake.
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