“Sound Of Freedom” Director Alejandro Monteverde On QAnon, Critics And Going Global by dianebrady
“Angel Studios understood that the best billboard for this film was going to be word of mouth.” - Alexandro Monteverde
And yet the director is frustrated. While fans might love his movie, which is based on former federal agent Tim Ballard’s controversial accounts of rescuing children from sex traffickers, critics have given it middling scores and credit much of its success to the savvy marketing tactics of Angel Studios. The faith-based distributor raised $5 million through crowd-funding to help market the book and promote awareness of the issues with a “pay it forward” ticket campaign.
The religious overtones are muted. In fact, one of the least believable parts of the movie is hearing Ballard’s wife and mother of six kids tell her husband to quit his Homeland Security job and give up his impending pension to find a few missing kids in Colombia — which apparently is pretty close to what actually happened.
Monteverde says it’s became too much. “I had kept my distance because I'm not a politician,” he says. He adds that he didn’t think the movie would be marketed as faith-based until he met Angel Studios CEO Neal Harmon and his brothers in an effort to secure new distribution for the film. “I was blown away by them ... and that's where this journey began.”
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