Rumor has it that Apple might be interested in lauching its own search engine to compete with Google. Here's why it's not going to happen.
A bombshell report from Bloomberg over the weekend boldly declared that “Apple has the wherewithal to launch its own search replacement for Google.” And, as is typically the case in the Apple blogosphere, headlines sprouted up claiming that an Apple search engine might be right over the horizon. All the while, the Bloomberg report includes a blurb noting that the likelihood of Apple trying to take on Google is a long shot. Well, that’s a bit too generous, in my opinion.
Who wants every single product and service in their life to be owned and controlled by a single corporation? Don't people like variety? Apple only enters a market when it can offer something different At the same time, there’s no denying that Apple has incredible engineers working on search. And it obviously goes without saying that Apple has an endless amount of resources to pour into all of its search-based initiatives.
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