Sustainability, Hollywood and the COVID-19 pandemic are fueling the vintage bridal business.
The Nigerian New Yorker who calls L.A. home shares how heritage and home inform her approach to fashion.“The irony is that ‘something old’ has always been part of traditional bridal, so now it’s just taking it to another level,” says Cameron Silver, owner of vintage couture boutique Decades in Beverly Grove. “And I think having something that’s not easily identifiable, or has a delicious story, is very, very attractive right now.
“I’ve had people come in and tell me, ‘The dress I got from you I reworked and used again,’” Silver said. “It’s a very antiquated notion to buy this dress and only wear it one time. Certainly, some dresses are really specifically only going to work as a wedding dress, but there’s no reason that you can’t wear a white gown to a black-tie gala.”six in L.A. and oneA Tony Ward wedding gown.
“We’ve been slammed with brides, their mothers and wedding guests,” says Elizabeth Mason, who founded the Paperbag Princess vintage clothing store, now in Beverly Grove, in 1992. “Usually it will be a year out and now they are saying, ‘It’s next weekend!’ Most important, they’re coming in and saying there is nothing in department stores because designers weren’t producing during the pandemic.”
Finds include a 1996 haute couture Valentino gown with a 50-foot cathedral train commissioned by Angie Everhart for her marriage to Ashley Hamilton; a custom 1980s Arnold Scaasi lace gown and veil; white caviar-beaded and embroidered 1950s and ’60s evening bags; and a trove of new rhinestone jewelry.
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