British supermarket groups say they are paying more to producers but, equally, know consumers only have so much to spend on their shopping. That means they are sometimes choosing not to pay more for stock
British supermarkets are not only short of produce because of weather-related supply issues – they are also choosing not to pay higher prices for fruit and vegetables, some suppliers and independent grocers told Reuters.
In winter, Britain’s grocers source products like tomatoes and lettuces from countries such as Spain and Morocco, where they can be grown without the cost of heating greenhouses, according to the British Retail Consortium. Asda and Sainsbury’s declined to comment. Tesco and Morrisons did not immediately respond to requests for comment.
British grocery inflation hit a record 16.7 per cent in the four weeks to Jan. 22, dealing another blow to consumers battling an escalating cost-of-living crisis, industry data showed. Similarly, every time he goes into his local Tesco, Asda, Morrisons or Sainsbury’s supermarkets and sees empty shelves, K Warden, 41, sends his partner pictures “to have a moan” over the phone.
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