Social media superstar Bretman Rock named Logitech’s creator director

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Social media superstar Bretman Rock named Logitech’s creator director
France Dernières Nouvelles,France Actualités
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The internet icon said during a Cannes Lions panel Friday that he wants to help “more queer and brown kids” get into the tech space.

Social media superstar Bretman Rock accepted a “real 9-to-5” job Friday during the “Unleashing the New Logic of Creativity” panel at Cannes Lions.

“I’m not just saying this because she’s here in Cannes right now, but I’m obsessed with Devin Halbal,” Rock said of the 23-year-old TikTok personality known for her ubiquitous “Met Gala Behavior” clips. “It sounds like a lot because I’m not only taking care of one person’s mental health, it’s like I’m taking care of two,” he said of his ability to compartmentalize his contrasting psyches. “But because they’re separated, I get to digest it all better.”

On the upcoming installment of his unscripted MTV series, the multi-hyphenate also seeks professional assistance to repair his fractured relationship with sister Princess Mae. While the TV personality is currently content being the “breadwinner” of his family, he hopes to be the conduit for their solo success.

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