Marketers must establish cross-functional teams to ensure their social presence is unified across paid ✔, owned ✔, earned ✔ and shared media ✔. Discover Gartner_MKTG's 4 ways to create successful socialmedia content: GartnerMKTG
These key areas of focus ensure that you give your customers the best possible experience.
Consumers demand consistency from brands, which requires very intentional planning and orchestration, even when ownership of social media communications is disjointed within the organization. Break down the silos across your social teams and beyond. Host weekly, or even daily, stand-ups to confirm that what you want to say is still relevant. Use shared editorial calendars soStrive to provide entertainment, utility, conversation or some combination of the three to remain relevant.
Explore which influencers are right for your brand and why. Can they help you reach diverse audiences? Do they create eye-catching content? Is their voice naturally aligned to yours?No. 3: Get in sync with the customer journey
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