Social media giants Meta, Snap and Twitter face an uncertain future, as they each put out mixed messaging for what lies ahead
estimates, but guidance for the first quarter came in line with the Street’s expectations, and CFO Ned Segal reiterated the company’s long-term user and revenue-growth outlook.
Peak pandemic-era growth wasn’t likely or expected, but the advertising spend backdrop remained strong., global ad revenue surged to an all-time high of $710 billion in 2021, with digital advertising 62% of total ad sales worldwide. To be fair to Meta and the rest of the group, macroeconomic circumstances and the Apple privacy update are not within their control. Meta
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