By Amy Tennery NEW YORK (Reuters) - Negotiations over television broadcast rights for the Women's World Cup that nearly led to the tournament being ...
STORY CONTINUES BELOW THESE SALTWIRE VIDEOSNEW YORK - Negotiations over television broadcast rights for the Women's World Cup that nearly led to the tournament being blacked out in key countries, gave way to record viewership in the end, as soccer powerhouses Spain and England clashed in a finale that capped a tournament of thrills.
Had tense pre-tournament negotiations between the sport's global governing body, FIFA, and broadcasters failed to come to fruition, the two countries that reached the final could have been among those blacked out during the biggest edition of the tournament. Co-hosts Australia made good use of the timing with an average audience of 7.13 million viewers - and a peak of 11.15 million - for Australia's semi-final against England. That was the highest rated television program in Australia recorded by research firm OzTAM since it began tracking in 2001.'BIGGER COVERAGE'
Brazil's opener against Panama reached more than 11.47 million viewers on Brazilian network TV Globo, according to the Brazilian Institute of Public Opinion and Statistics.
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