Not every customer is convinced of the store's supposed convenience in the spoofed commercial.
The concept is simple at Amazon Go stores: no lines, no checkout. You can just grab what you want and leave.
But in a depiction of the new shopping model hilariously satirized in last night’s episode of “Saturday Night Live,” not every customer seems to think so.of the cashierless stores have popped up around downtown San Francisco since then. The sketch provides a searing tongue-in-cheek portrayal of Amazon Go’s “Just Walk Out” technology — and how the shopping experience might not be so seamless for everyone.
“So you just want me to take something and walk out?” a dubious Kenan Thompson asks the camera. “Nah, son.”As Strong tries to persuade all of Amazon Go’s shoppers into believing that the grab-and-go technology is advantageous for everyone, using methods like “sensor fusion” and “computer vision” to ensure customers get in and out of the store as efficiently as possible, they become even more unconvinced.
When a shopper played by Chloe Fineman changes her mind about a box of granola cereal and simply puts it back on the shelf — the store’s technology promises to subsequently update the customer’s virtual shopping cart — another customer played by Chris Redd handles the situation much differently.
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