What to know about the immersive pop-up art museum dedicated to sneaker culture.
“It’s an immersive pop-up art museum that we’ve developed and created and curated for the purpose of presenting sneaker-themed installations for museum lovers,” shared chief executive officer Steve Harris. The exhibit opens in Los Angeles on Oct. 25. “It’s the crossroads of where we are right now with museums and retail space. And we are working with some really great artists….We’ve curated 20 artists, who are all sneakerheads and have worked with the biggest sneaker brands in the world.
“We’re talking about a 16-foot mural of Michael Jordan…dunking you while you’re standing on a Michael Jordan court, a map of 40-foot mural of the biggest skaters in sneaker history, from Tony Hawk to Steve Caballero, skating above you while you’re standing on a 20-foot skateboard deck,” said Fredericks.
“We chose a price point that was affordable for multiple people to come at the same time,” said Harris. “This is a family-friendly event, where people will come together. We didn’t want to price it out where it was too expensive.” They plan to take the pop-up elsewhere, he shared: “Between New York, Miami and three other places, we’ll do this at least three, four more times in the course of 2020.”“The first branded sneaker was the Chuck Taylor,” said Harris. “It is a badge and symbol of your achievement as an artist or an athlete to have a sneaker named after you that you designed. And look where sneakers have evolved in fashion and culture where Gucci and Balenciaga and all the high-end fashion houses have sneakers.
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