“The new challenge is: How do I look presentable when I am in person without sacrificing comfort?”
After working remotely in sweats and yoga pants for two years, many Americans are rethinking their wardrobes to balance comfort and professionalism as offices reopen. They’re giving a heave-ho to the structured suits, zip-front pants and pencil skirts they wore before the COVID-19 pandemic and experimenting with new looks. That has retailers and brands rushing to meet workers’ fashion needs for the future of work.
Even before the pandemic, Americans were dressing more casually at work. The time spent in sweats accelerated the shift from “business casual” to “business comfort.” Steve Smith, CEO of outdoor sportswear brand L.L. Bean, said people are stepping out of their “typical uniform” — whatever form that may take.
Stitch Fix, a personal shopping and styling service, noted men are increasingly choosing options like hiking and golf pants for the office. For the first three months of the year, revenue for that type of clothing was up nearly threefold over a year ago.
France Dernières Nouvelles, France Actualités
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