Its AR try-on tech is getting much more sophisticated, too.
social network and messaging app on the planet has spent the last couple of years trying to make every pixel of your chats and pictures into a one-click purchasing possibility.
That’s a lot to do, but Snap’s moving quickly. The company announced on Thursday at its annual Creator Summit that it’s expanding its AR try-on features that let users use their cameras to virtually try on glasses and clothes, and it’s also creating an in-app hub called Dress Up that it hopes could be something like the future of the shopping mall.
AR shopping as a concept can seem sort of hokey — how many times do you really need to AR a couch into your living room to see if it fits? — but Snap says it’s starting to catch on. More than 250 million users have used AR shopping lenses a total of more than 5 billion times, and Snap says its data shows those lenses convert a much higher percentage of possible buyers than a normal ad. And Navas said the appeal goes back to the idea that shopping is more than just purchasing.
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