Snapchat is hosting a virtual concert starring Jennifer Lopez
— at least, not as it’s been articulated by Mark Zuckerberg — but the company’s latest experiment certainly sounds a lot like a version of one. The company is teaming up with Universal to host a virtual concert featuring Jennifer Lopez and Colombian pop singer Maluma, which viewers can watch as their Bitmoji avatars.
The concert itself won’t take place in the Snapchat app, but would-be spectators can access the show by signing into the concert’swith their Snapchat login. Users’ Bitmoji avatars will appear as spectators in the crowd. There are also a handful of interactive effects that will be available during the show, including the ability to start “the wave” and trigger a virtual laser effect. Lopez and Maluma will also appear as 3D Bitmoji avatars.
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