Snap is deepening its investment in entertainment, announcing 10 new Snapchat original series this year by DawnC331
As Hollywood scrambles to catch up to the streaming media revolution Netflix ignited, Snap is deepening its investment in entertainment of a different sort — “vertical video.”
The varied programming slate includes a daily show about celebrity and internet culture from BuzzFeed, a docuseries,Stranded with Sam and Colby, Snap is looking to create new, upbeat narrative after a difficult year in which an unpopular redesign frustrated users, and competition intensified from Facebook’s Instagram app. It also saw a wave of high-level executive departures. Shares have doubled in price this year but are still off 33% from its IPO debut as it’s struggled to increase users.
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