The school announced at the beginning of the month that the Mustangs would be moving from the American Athletic Conference (AAC) to the Atlantic Coast...
A group of thirty donors have laid the groundwork for the school to help begin counteracting some of the financial sacrifices.
“SMU is entering an exciting new era, made possible in large part by this small core group of donors,” said SMU athletic director Rick Hart.In addition to the $100 million in donations, the school said media coverage of the ACC move generated more than $163 million in advertising value in the first three days following the announcement.“To be able to raise this level of support in such a short period of time is astounding.
SMU also announced that men’s basketball season ticket sales have jumped 30% in the past week, with hundreds of new football season tickets being sold, as well.
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