TV stars and social media influencers still show a lot of tobacco use, despite rules against the advertising of tobacco products.
Series aimed at teenagers and young adults, like"Shameless,""The Simpsons,'""American Horror Story" and"Big Mouth" featured 425 depictions of people using tobacco in 2021, according to the tobacco control nonprofit Truth Initiative. And beyond those depictions on television, smoking is further glamorized by young celebrities and influencers posting on social media.
Koval says any depiction of somebody using tobacco — from cigarettes, cigars, e-cigarettes and vape pens — makes young people more likely to use nicotine. "There are, of course, restrictions on what advertisers and manufacturers can do, but the way that I think they get around it often is by basically riding on the coattails of what some individual might choose to post on their personal social accounts," Koval said.
While some celebrities continue to smoke publicly, others — like musician Dua Lipa, models Bella Hadid and Kendall Jenner — are publicly quitting. Experts estimate between 30%-50% of all U.S. smokers attempt to quit every year.
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