Smokeless tobacco company can advertise snus as less risky than cigarettes, FDA says

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Smokeless tobacco company can advertise snus as less risky than cigarettes, FDA says
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For the first time, advertisements for one brand of snus can say that using the smokeless tobacco product 'instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.'

For the first time, advertisements for one brand of snus can say that using the smokeless tobacco product"instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis."

The US Food and Drug Administration announced on Tuesday it was allowing the marketing through the modified risk tobacco product pathway. It's the first time the agency has allowed product marketing of this type.'Emerging' tobacco products gaining traction among young, CDC survey findsWhat that means is that there are now eight Swedish Match USA Inc.

"Although there are obvious distinctions between e-cigarettes like JUUL and smokeless tobacco products like General snus, the fact that another kind of highly-addictive 'reduced risk' product is proving so appealing to young people, in part because it can be used discreetly, should cause FDA to closely scrutinize the potential impact of modified risk claims for General snus on youth initiation," the letter to the FDA said.

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