.skims has chosen rosalia as its new muse.
“As Skims expands globally, it’s important to me that we partner with people who resonate with international audiences and [said. “It felt like the perfect fit for us. As a young brand that’s still growing, we are focused on aligning ourselves with those who represent our brand mission and ethos, while having global influence.
“Every person we work with is hand-picked,” she continued. “We make all of our casting decisions internally at the brand, so we are always very strategic and intentional. Skims prides itself on providing solutions for women of all shapes, sizes, backgrounds, etc. This strategy is reflected in the models we choose to represent our brand.”
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