Meet the new Rent the Runway–but with contemporary *and* vintage labels
The idea of renting your wardrobe is a phenomenon that picked up traction at the tail end of the early aughts, with the launch of companies like Rent The Runway and, of course, the cameo by Bag Borrow or Steal in the first Sex and the City movie.
While we love these brands for what they are and what they offer, it's not often that these rental services are geared toward the everyday, non-luxury customer, who might be just looking to spice up their wardrobe a bit every month, while still being mindful of cost and consumption.
That's where Nuuly, a new clothing rental service and the newest member of the URBN family comes in. Launching today, Nuuly is a new service that allows customers to rent clothing, from dresses and blouses to denim and outerwear, build on and change up their wardrobe depending on the season, their mood, or any special events and vacations they may have planned.Every month, customers get to choose six items of their liking to rent for the month-long duration.
Since it's part of URBN, users will be able to choose from a number of favorites from Free People, Urban Outfitters, and Anthropologie, while also including items from over 100 third-party contemporary favorites such as Avec Les Filles, For Love And Lemons, Alice McCall, AGOLDE, and Paige—just to name a few.
While renting clothing is already a more sustainable option than constant shopping and consumption season after season, Nuuly also strives to work sustainability into how it functions. For example, the company spent a lot of time developing and designing its returnable bags. As shipment packaging can be extremely wasteful, Nuuly created reusable bags from recycled ocean waste plastic. Once a customer returns their shipment to Nuuly, the bag will be cleaned and reused for the next order.
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