PR professionals play a vital role in crafting a company's unified voice when discussing issues relating to ESG so that a persuasive and accountable message is transmitted.
Marina Mathews, Founder and CEO of MM Communications. Image: MM Communications
As a result, environmental, social, and governance factors have become key metrics for these stakeholders in gauging corporate social accountability, and for CEOs in benchmarking and measuring their organisations’ success in meeting ESG targets — and communicating these achievements to internal and external audiences. In other words, it is no longer sufficient for a company to do well financially, it must also contribute to societal and environmental good.
Perhaps the most important notion PR professionals should impress is that building an ESG PR strategy is not a short-term goal that can be achieved within a matter of weeks or months but is an ongoing journey. Because ESG touches on a myriad of areas, it is important that as PR professionals we help businesses to prioritise the most important external stakeholders and develop a plan of action to engage them.
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