Robert Gehrke: 'Human rights groups have been calling for a mass boycott of the Winter Olympics in Beijing over China's horrific treatment of minority populations. It will take far more than an Olympic boycott, though, to bring about change.'
The real pressure point for the Beijing Olympics is sponsorships. Corporate behemoths like Coca-Cola, Airbnb, Bridgestone, Intel, Panasonic, Toyota and Visa are spending millions upon millions of dollars to sponsor the games.
China should not have been awarded the games. It doesn’t deserve to play host to a gathering meant to symbolize unity and brotherhood. Going forward, these companies should use their leverage with the International Olympic Committee to make clear that they will no longer support Games staged in authoritarian, repressive countries.
France Dernières Nouvelles, France Actualités
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