Would you accept ads on Apple TV Plus?
Just how long Apple TV Plus and Prime Video can resist the urge to embrace ads, though, is an altogether larger question – and one neither service should ignore as 2023 rolls on. As much as we’ve berated Netflix, Disney Plus, HBO Max et al. for diluting the ideal that once made streaming services so appealing, the damage is done – Pandora’s box has been opened – and Apple and Amazon must surely be flirting with the idea of following their competitors into ad-supported darkness.
For Apple TV Plus, in particular, that darkness may actually reveal itself to be light. So far, the platform’s clear talent for creating original content hasn’t equated to substantial subscriber growth. In fact, per the latest estimates fromApple TV Plus currently accounts for just 6% of streaming service market share in the US
If Apple does decide to introduce a cheaper , ad-supported subscription tier for Apple TV Plus in 2023, that market share figure would surely grow. At present, the streamer only costs $4.99 / £4.99 / $AU$7.99 per month – an exceptionally reasonable price in today’s day and age.
But, like Netflix and Disney Plus, Apple must do ads the right way. Its rivals have invested heavily in curating the ad experience for consumers – their commercials are designed to be as bespoke and unobtrusive as they can be. Apple, in contrast, has proven itself unable to properly manage. Perhaps, then, this is why Apple is on the hunt for a dedicated Advertising Officer for Apple TV Plus – it needs someone with the expertise it doesn’t already have in its ranks.
For our money, Apple will launch a cheaper, ad-supported subscription tier within the year. By then, the tech giant will know if the move to embrace commercials has borne fruit for its streaming rivals, and we'll soon find out whether Apple TV Plus has the cojones to really kick it with the big boys in 2023 and beyond.
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