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YouTube has likely caught onto the success of TikTok and is looking to stop its roll: Earlier this year, YouTube Chief Product Officer Neal Mohan announced a series of product announcements that would be coming to the platform,LONDON, UNITED KINGDOM - JUNE 4: Detail of the YouTube logo outside the YouTube Space studios inTikTok is also delivering
these results on videos shorter than 10 minutes. The data does account for company’s virtual MVPD service YouTube TV. YouTube also offers videos longer than 10 minutes, which likely increase the overall time spent on the platform. The survey was conducted in April 2022 and accounted for all viewing engagement with a platform, be active or multi-tasked.
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