Shopping at Reformation's new high-tech Toronto store feels like being in the future Reformation Toronto
Not to be confused with, this standalone brick-and-mortar Ref is the first in downtown Toronto, and the first of its kind almost anywhere.
Shoppers can put their numbers on a waitlist, and then receive a text when a fitting room opens for them. Like a restaurant, it's usually about an hour-long wait on weekends. If you need a different size or want to try something else on while you're in the room, you can order it to your closet on a little iPad.
We all had a blast trying on clothes in an environment that was chic, glam and classy, but still fun and welcoming.I bought an $83 cropped t-shirt because it was really really cute and I was in a great mood. That's the power of a nice shopping environment, I suppose.
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