Thanksgiving Day online sales are set to reach $4.4 billion, up 20.2% year-over-year, according to Adobe Analytics.
Thanksgiving Day's online sales are set to reach $4.4 billion, up 20.2% year-over-year, according to Adobe Analytics. Nearly half of online sales as of 5 p.m. ET on Thursday were placed via smartphone. According to Adobe, Facebook and Instagram outages did not negatively impact online sales. Sign up for Business Insider's retail newsletter, The Drive-Thru. Visit Business Insider's homepage for more stories. People are spending more than ever on Thanksgiving Day.
Thanksgiving Day's online sales are set to reach $4.4 billion, up 20.2% year-over-year, according to Adobe Analytics. Nearly half of online sales as of 5 p.m. ET on Thursday were placed via smartphone. According to Adobe, Facebook and Instagram outages did not negatively impact online sales. Sign up for Business Insider's retail newsletter, The Drive-Thru. Visit Business Insider's homepage for more stories. People are spending more than ever on Thanksgiving Day.
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