The power of Shohei Ohtani goes beyond the $700-million contract he signed with the Dodgers. It also entails how he chose to allocate his record-setting haul.
When federal prosecutors asserted in April that Shohei Ohtani didn’t place any wagers with an illegal bookmaker or knowingly pay off the debts of his former interpreter, the baseball world breathed a collective sigh of relief. The sport couldn’t afford for Ohtani to be embroiled in a gambling scandal. Ohtani won’t change America the way Jackie Robinson did. He won’t transform the demographics of the Dodgers’ fan base as drastically as Fernando Valenzuela did.
This dynamic explains why baseball players earn a fraction of what their contemporaries in basketball and football make in endorsements. Ohtani is the exception to that rule. His marketability has as much to do with his country of origin, Japan, as his status as the No. 1 player in his sport. No other top-level player in the league is from a wealthy country in which baseball is the most popular sport.
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