Shein Turns to Western Executives to Become Even More Global

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Shein Turns to Western Executives to Become Even More Global
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Entangled in geopolitical friction, the China-founded e-commerce powerhouse taps American executive Frances Townsend

Shein, known for its ultra-affordable clothes shipped from China, is enlisting top Western executives in its quest to go truly global., has started making some of its products outside China and forged partnerships with Western brands.

Now it is globalizing its leadership ranks as itThis copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

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