Shein was 2022's most popular fashion brand. It's also a nightmare for workers' rights and the environment
Its biggest selling point is the low pricing of clothes that are shipped to more than 150 countries and regions worldwide, catering to women in their teens and 20s. The business model works like Amazon—a sprawling online marketplace brings together about 6,000 clothing factories in China under Shein’s label, while internal management software collects near-instant data about which items are selling and which aren’t to visibly boost the popular items.
An Extinction Rebellion protestor holds a placard reading"SHEIN=22% of warming gas emitted for youths" in front of a pop-up store.Put simply, Shein produces an astounding number of items on a daily basis—the primary reason why the company has an unsustainable model. Shein’s CEO, Molly Miao has stated that each item is produced only in small numbers, between 50-100 pieces a day, before it becomes popular and is then mass-produced.
With almost all of its impact taking place in its supply chain, Shein also committed to submitting its own targets for validation. In October, on the heels of the company coming under fire for fuelling wasteful consumption, Sheinit would spend $7.6 million on a partnership with the nonprofit, Apparel Impact Institute, which works with manufacturers to set and implement energy efficiency programs.
But still, the brand continues to soar in popularity across the world—especially in countries like France, Ireland, Iceland, Egypt, Sudan, South Africa, Saudi Arabia and China. When Drew Afualo, a TikTok influencer with over 6 million followers, faced online backlash for partnering with Shein, she defended the partnership by saying that “not everyone can afford to shop sustainably.
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