'Shark Tank': Why this baked cheese company walked away from a 6-figure deal with Mark Cuban

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'Shark Tank': Why this baked cheese company walked away from a 6-figure deal with Mark Cuban
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'Shark Tank': Why this baked cheese company walked away from a 6-figure deal with Mark Cuban (via CNBCMakeIt)

Many entrepreneurs with the chance to pitch on ABC's "Shark Tank" would do anything for a deal, especially one with Mark Cuban.

"When you make a grilled cheese sandwich, the best part is the cheese that melts off into the pan and gets crunchy," Scharfman said during the episode. "Most people look at that and say, 'Man, I wish I could eat just the cheese.' . His dad Paul is a Wisconsin cheese-maker and helped him create the snack, which is Wisconsin milk and cheese baked until crunchy. Each bar has 75 calories and is sugar- and gluten-free, according to Scharfman."Really good. I have to admit, I've had this before," Greiner said during the episode. "I bought it on Amazon.""[In 2018] we launched. First year in existence, we did $3.5 million in sales," Scharfman said during the episode.

At first, O'Leary was the only Shark to make an offer – Greiner and Cuban initially declined to invest, citing high risk. But after back and forth between Scharfman and O'Leary, the two decided to step back in and make an offer.

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