Brooklyn-based startup plans curbside charging pilot program in New York to help apartment dwellers go electric. Here’s how it works.
, in partnership with the New York City Economic Development Corporation and Hyundai CRADLE, will test curbside chargers of its own design in the city later this year. What's more, the company is the only charging network that actually offers a revenue sharing model to owners of residential property.
"The United States has high goals for electric vehicle adoption, but the country is not currently prepared for what this means in terms of accessible charging," said Nathan King, CEO & Co-Founder of itselectric. "Our technology is specifically built for cities to ensure that every community—no matter the median income or prevalence of driveways and garages—has access to clean transportation.
The company says property owners who host chargers can earn amounts starting at $1000 per charger per year. The pilot program will see six charging posts at two locations starting this spring: at Steiner Studios and at the Brooklyn Army Terminal. The posts, with fully detachable cords, will be used for two months by local EV drivers recruited from the area, and will remain operational for another four months after the initial pilot period., selected based on its potential to improve the charging experience for vehicle owners and expand access to EVs.
Of course, progress will have to happen on a wider scale not only in New York City, but also across the state and the entire country, as more states adopt 2035 as a target date for switching to ZEV-only new vehicle sales. Charging plazas are in the works for NYC, but even now it's clear that curbside charging providers will have a lot of ground to cover in the next decade, especially in areas underserved by large charging stations, as EVs become more of a common vehicle type for many.
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