The Sorona® polymer collaboration with Brazilian label LIVE! is the company’s first brand collaboration in South America.
So, what’s significant about moving into Brazil? Well, growth is the golden ticket when studying the Brazilian apparel market. As the fifth-largest country in the world with a population of 210 million, Brazil is home to the eighth largest economy on the planet. And, Brazil also has the largest share of e-commerce in South America, with a market worth $19 billion in 2020 – and is expected to swiftly increase to $27 billion by 2024.
“Since Sorona was founded, we’ve driven innovation in the industry with many firsts. It was one of the first USDA certified Bio Preferred products, the first commercially available bio-based faux fur, and we’re excited to be working with LIVE!BIO as one of the first brand’s in South America that is answering the call for more sustainable options in activewear.
Raab added that activewear brands looking for sustainable comfort stretch fabrics select Sorona because of how it feels and performs – and for this collection, wearers can expect to see“These fabrics feel amazing because they’re buttery soft and moisture wicking. The collection also has the long-lasting benefits of Sorona, which is proven to maintain shape wear after wear and be more resistant to fading and staining so they look new for longer.
As a pioneering brand in Brazil, LIVE! said that they are the first brand to use Sorona nationally, and that it is a “key activity in generating continued awareness around the environment and doing our part to create a brighter tomorrow.”
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