The originator of Pineapple Express, as it were, wants you to know Jack in the Box has nothing to do with his movie.
He adds,"And obviously if we did a tie in, it would have to be to promote those bizarre f***ing diarrhea inducing taco things they sell."
Of course, Seth is referring to his 2008 cult comedy classic of the same name -- which actually spurred the real-life weed strain ... at least according to Seth and co. Apparently, it didn't exist before they came along with their made-up bud ... so they do seem to have a claim to it, at least colloquially.
On the legal end, it's unclear if Seth has"Pineapple Express" trademarked or copyrighted. The fact he isn't demanding they yank the ad is kinda telling -- ya gotta figure if he really didn't want the name associated with Jack in the Box, he'd invoke different verbiage. At any rate, Seth clearly wants to create some distance between their campaign and his flick. Jack himself has yet to respond ... interesting, since they're very"online" as a brand.
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