Here's how to create a virtuous value circle Sponsored by servicenow
Sales representatives may promise a certain value that sets the customer’s expectation. Value is then realized by comparing what was promised to what was delivered after the sale. Going back to our dining metaphor, while the meal may have looked delicious, if it tasted terrible then value was clearly not delivered.
Financial value or direct benefit, for example: Switching energy suppliers to reduce energy costs by 10% Financial value is measured fairly easily—after all, these are hard numbers we’re dealing with. But the process becomes a bit complicated when it comes to measuring non-financial value. Another is to take into account the effects of being able to fulfill orders more quickly. Happier customers will share their positive experience with other potential customers who may eventually give you their business. Building this kind of reputation—much like a restaurant builds buzz with an amazing experience—has value in and of itself. What if you can't agree or don't know what values you want? This situation is more common than you think.
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