.SerenaWilliams and Nike are teaming up on a design apprenticeship that not only wants to find the best young talents in the design sphere, but wants to encourage and inspire a more diverse applicant base.
Let’s be honest, the ways in which we’d all like to be a little bit more like Serena Williams are too many to count. She is the world’s greatest tennis player. She is a business woman and a creative with a successful fashion brand. And she’s an advocate for her community, unafraid to speak up and speak out. Starting today, young creatives will have the opportunity to tap into all Williams has to offer with a new program at Nike called Serena Design Crew.
The semi-finalists have been pulled from the New York area, in partnership with local design schools like Parsons, local universities like Bronx Community College, other creative organizations like Harlem’s Fashion Row, and from within Nike’s own metro area employee base. The hope is not only to find the best young talents in the design sphere, but to encourage and inspire a more diverse applicant base. “So diversity is our advantage,” says Nike’s chief design officer John Hoke.
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