Senators reintroduce COPPA 2.0 bill to tighten child safety online
a"COPPA 2.0" bill that would expand and revise the 1998 law to deal with the modern internet, particularly social media.
COPPA 2.0 would bar companies from gathering personal data from teens aged 13 to 16 without their consent. It would ban all targeted advertising to children and teens, and create a"bill of rights" that limits personal info gathering for marketing purposes. The measure would also require a button to let kids and parents delete personal data when it's"technologically feasible.
The sequel potentially makes it easier to take action in the first place. Where COPPA requires direct knowledge that companies are collecting data from kids under 13, 2.0 would cover apps and services that are"reasonably likely" to have children as users. The Federal Trade Commission, meanwhile, would have to establish a division committed to regulating youth marketing and privacy.
Cassidy and Markey portray the bill as necessary to tackle a"mental health crisis" where tech giants allegedly play a role. The politicians argue that social networksGreat deals on consumer electronics delivered straight to your inbox, curated by Engadget’s editorial team.
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