SEGA, of Sonic the Hedgehog fame, is buying Angry Birds mobile developer Rovio for $776 million, less than the $1 billion price that was previously being rumored.
... [+]The rumblings turned out to be true. SEGA, of Sonic the Hedgehog fame, isAngry Birds mobile developer Rovio for $776 million, less than the $1 billion price that was previously being rumored.
It is yet another example of a large-scale mobile developer being scooped up by a bigger, traditional brand, albeit with a much lower price tag than other deals. Take-Two previously purchased Farmville’s Zynga for $12.7 billion. A huge chunk of Microsoft’s Activision-Blizzard $69 deal is Candy Crush’s King, which boasts more Daily Active Users than Activision or Blizzard combined. By comparison, $776 million for Rovio might look like a steal.
Is it? That’s hard to say. Angry Birds is far from the peak of its popularity when it burst onto the mobile scene in 2009. Since then, it’s ballooned into multiple games and elaborate licensing deals from toys to TV shows, not dissimilar to SEGA’s own Sonic the Hedgehog, who lately, has had more good movies than games.a billion dollars?” but it’s a far different brand than it used to be after mergers and sales of its various components.
As for Rovio, they are…still making loads of mostly Angry Birds-based video games. Since Angry Birds’ release in 2009, there have been 23 different versions of Angry Birds including two Star Wars crossover, a Transformer tie-in and a VR/AR project called Isle of Pigs. In 2022 they released Angry Birds Journey and Rovio Classics: Angry Birds. There have also been two Angry Birds movies and, I’m having trouble believing this, 11 different Angry Birds TV series since 2013.
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